A belief system characteristic of former animal rights advocates who collaborate with various segments of the animal-using industry and participate in development, certification, endorsement, or promotion of alternative "humane" animal products, sometimes called "happy meat." Practitioners of neocarnism claim these activities do not create a conflict of interest for animal advocates, even for those who believe using and killing animals is morally wrong. They refuse to consume the same animal products they recommend to the public, citing personal ethical objections. Similarly, they promote animal husbandry practices and procedures that they themselves would likely refuse to carry out on animals for reasons of compassion and ethics. The thought behind neocarnism is largely derived from philosopher Peter Singer's Utilitarianism. For background on the origins of this term, see the 2007 essay The Project for the New American Carnivore: From Lyman to Niman in 10 Short Years.
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